Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Serene: Sleep & Meditation
Ambiwell: Sleep Relax FocusSerene: Sleep & Meditation
Relax, Sleep, Meditate, Focus
26/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Keyword part: “Sleep Relax Focus”.
No filler words.
No wasted words
No filler words.
“Relax, Sleep, Meditate, Focus”
Has a subtitle
“Calm Nature & music in seconds”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 189 characters.
Opens with a tight hook
First paragraph is 347 characters.
3,731 characters.
Enough substance
3,006 characters.
10 bullet lines, 27 paragraph breaks.
Easy to scan
17 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.60 average.
45 ratings.
Enough ratings to be trusted
10 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 115 days ago.
Updated recently
Last update 382 days ago.
Generic notes: “Minor bug fixes and performance improvements.”
Release notes say something
68 characters of release notes.
7 languages.
Localised listing
1 language.
51 MB.
Reasonable download size
74 MB.