Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wellcome Online Shop
Watsons HK20/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Great deals at your fingertips”
Has a subtitle
“Health & Beauty Shopping”
30/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 97 characters.
Opens with a tight hook
First paragraph is 33 characters.
126 characters.
Enough substance
992 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
10 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.46 average.
Rating of 4.5 or higher
4.64 average.
76 ratings.
Enough ratings to be trusted
88 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “We have fixed some bugs to provide a better experience”
Release notes say something
211 characters of release notes.
3 languages.
Localised listing
3 languages.
138 MB.
Reasonable download size
199 MB.