Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Direct-Hit Mobile by Identifix
Snap-onDirect-Hit Mobile by Identifix
Professional Repair on the Go
30/30 characters used.
Uses the 30 characters
7/30 characters used.
Keyword part: “Hit Mobile by Identifix”.
Carries a keyword, not only a brand
Keyword part: “on”.
No filler words.
No wasted words
No filler words.
“Professional Repair on the Go”
Has a subtitle
“Snap-on Tools Product Catalog”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “snap”.
First paragraph is 672 characters.
Opens with a tight hook
First paragraph is 232 characters.
2,310 characters.
Enough substance
709 characters.
15 bullet lines, 3 paragraph breaks.
Easy to scan
1 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.30 average.
Rating of 4.5 or higher
4.65 average.
33 ratings.
Enough ratings to be trusted
743 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 52 days ago.
Updated recently
Last update 52 days ago.
355 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
1 language.
22 MB.
Reasonable download size
40 MB.