Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Luminar: Photo Editor Pro
Darkroom: Photo & Video EditorDarkroom: Photo & Video Editor
Pro Editing, AI&Preset Filters
25/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Photo Editor Pro”.
Carries a keyword, not only a brand
Keyword part: “Photo & Video Editor”.
No filler words.
No wasted words
No filler words.
“AI Edit, Enhance & Retouch”
Has a subtitle
“Pro Editing, AI&Preset Filters”
26/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 253 characters.
Opens with a tight hook
First paragraph is 396 characters.
3,927 characters.
Enough substance
3,177 characters.
16 bullet lines, 16 paragraph breaks.
Easy to scan
0 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.78 average.
4,588 ratings.
Enough ratings to be trusted
29,359 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “Luminar Mobile 4.4.2: Faster and steadier • Stability and performance …”
Release notes say something
2370 characters of release notes.
21 languages.
Localised listing
17 languages.
643 MB.
Reasonable download size
280 MB.