Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
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Jollibee - Order & RewardsJollibee - Order & Rewards
Pickup, Delivery & Rewards
12/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Order & Rewards”.
No filler words.
No wasted words
No filler words.
“Real Crispy. Real Korean.”
Has a subtitle
“Pickup, Delivery & Rewards”
25/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “rewards”.
First paragraph is 176 characters.
Opens with a tight hook
First paragraph is 147 characters.
176 characters.
Enough substance
1,465 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
7 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.90 average.
Rating of 4.5 or higher
4.87 average.
4,182 ratings.
Enough ratings to be trusted
40,410 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “Bug Fixes and Performance Enhancements.”
Release notes say something
Generic notes: “General bug fixes and enhancements”
3 languages.
Localised listing
1 language.
127 MB.
Reasonable download size
94 MB.