Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tolan: Your Friendly Guide
Calm Sleep - Rest & Relax26/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Your Friendly Guide”.
Carries a keyword, not only a brand
Keyword part: “Rest & Relax”.
No filler words.
No wasted words
No filler words.
“Made for everyday life”
Has a subtitle
“Stories, Sounds & Tracking”
22/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 28 characters.
Opens with a tight hook
First paragraph is 548 characters.
492 characters.
Enough substance
3,672 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
20 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.72 average.
182,867 ratings.
Enough ratings to be trusted
3,617 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 211 days ago.
Generic notes: “Various bug fixes and improvements”
Release notes say something
130 characters of release notes.
1 language.
Localised listing
1 language.
780 MB.
Reasonable download size
102 MB.