Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EVA VPN - Fast VPN Proxy
Kakadu VPN: One Family24/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Fast VPN Proxy”.
Carries a keyword, not only a brand
Keyword part: “One Family”.
No filler words.
No wasted words
No filler words.
“New generation VPN service”
Has a subtitle
“One Account. All Devices.”
26/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “vpn”.
Adds new keywords
No words repeated from the title.
First paragraph is 59 characters.
Opens with a tight hook
First paragraph is 49 characters.
865 characters.
Enough substance
1,429 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
10 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.15 average.
Rating of 4.5 or higher
4.41 average.
139 ratings.
Enough ratings to be trusted
1,286 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 99 days ago.
Updated recently
Last update 30 days ago.
Generic notes: “Cross-device work optimized”
Release notes say something
Generic notes: “Bug fix”
3 languages.
Localised listing
5 languages.
89 MB.
Reasonable download size
115 MB.