Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Thea - #1 Skincare App
Halo: Clear Skin in 55 Days22/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “#1 Skincare App”.
Carries a keyword, not only a brand
Keyword part: “Clear Skin in 55 Days”.
Contains filler: “app”.
No wasted words
No filler words.
“Expert advice. Skin you love”
Has a subtitle
“#1 Skincare App”
28/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 122 characters.
Opens with a tight hook
First paragraph is 55 characters.
3,190 characters.
Enough substance
1,260 characters.
13 bullet lines, 29 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.80 average.
16,383 ratings.
Enough ratings to be trusted
2,740 ratings.
No recent written reviews available.
Recent reviews are positive
Last 18 written reviews average 3.2★.
Last update 2 days ago.
Updated recently
Last update 264 days ago.
Generic notes: “Updates & bugfixes”
Release notes say something
Generic notes: “Thank you for using Halo! We've squashed some bugs and added minor per…”
1 language.
Localised listing
1 language.
241 MB.
Reasonable download size
39 MB.