Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
HMH 24/7
myFlexDollarsOnly HMH 24/7
Both fight for
No overlap. These two are not chasing the same searches.
Only myFlexDollars
8/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Health & Fitness”
Could not read the store page.
Uses the 30 characters
16/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 401 characters.
Opens with a tight hook
First paragraph is 338 characters.
981 characters.
Enough substance
1,277 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
13 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.49 average.
736 ratings.
Enough ratings to be trusted
1,103 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 113 days ago.
Updated recently
Last update 36 days ago.
Generic notes: “Get 24/7 primary and urgent care from Cedars-Sinai.”
Release notes say something
Generic notes: “Version 320.0 provides you with: Security updates Bug fixes”
2 languages.
Localised listing
1 language.
176 MB.
Reasonable download size
30 MB.