Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lulo: WIC Shopping
Carter's18/30 characters used.
Uses the 30 characters
8/30 characters used.
Keyword part: “WIC Shopping”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Shop our family of brands”
Could not read the store page.
Uses the 30 characters
25/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 95 characters.
Opens with a tight hook
First paragraph is 345 characters.
1,417 characters.
Enough substance
727 characters.
5 bullet lines, 6 paragraph breaks.
Easy to scan
6 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.88 average.
978 ratings.
Enough ratings to be trusted
183,794 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “- WIC Balance checking support for more states - Barcode scanner fixe…”
Release notes say something
315 characters of release notes.
1 language.
Localised listing
1 language.
39 MB.
Reasonable download size
190 MB.