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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Lulo: WIC Shopping
Babylist Baby Registry
Lulo: WIC Shopping icon

Lulo: WIC Shopping

WIC benefits shopping support

6,814m77/100 · High Camp
Full audit →
+885 m ahead
Babylist Baby Registry icon

Babylist Baby Registry

One registry for any store

7,699m87/100 · High Camp
Full audit →
Section by section
82
Title
82
76
Subtitle ▶
86
87
Description ▶
100
72
Screenshots ▶
100
89
Ratings ▶
100
76
Freshness
76
44
Reach
44
The numbers
4.75Rating4.92
978Ratings141K
4Screenshots10
3 days agoLast update4 days ago
1Languages1
39 MBSize172 MB
Keywords in title + subtitle

Both fight for

No overlap. These two are not chasing the same searches.

Only Babylist Baby Regi

Check by check
Improve

18/30 characters used.

Title
Uses the 30 characters
Improve

22/30 characters used.

Good

Keyword part: “WIC Shopping”.

Title
Carries a keyword, not only a brand
Good

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“WIC benefits shopping support”

Subtitle
Has a subtitle
Good

“One registry for any store”

Good

29/30 characters used.

Subtitle
Uses the 30 characters
Good

26/30 characters used.

Fix

Repeats title words: “wic”, “shopping”.

Subtitle
Adds new keywords
Improve

Repeats title words: “registry”.

Good

First paragraph is 95 characters.

Description
Opens with a tight hook
Good

First paragraph is 129 characters.

Good

1,417 characters.

Description
Enough substance
Good

3,960 characters.

Good

5 bullet lines, 6 paragraph breaks.

Description
Easy to scan
Good

4 bullet lines, 17 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Good

Mentions users, ratings, press or awards.

Improve

4/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Good

10/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Good

4 iPad screenshots.

Screenshots
iPad screenshots
Good

10 iPad screenshots.

Good

4.75 average.

Ratings
Rating of 4.5 or higher
Good

4.92 average.

Improve

978 ratings.

Ratings
Enough ratings to be trusted
Good

141,436 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Good

Last update 3 days ago.

Freshness
Updated recently
Good

Last update 4 days ago.

Fix

Generic notes: “- WIC Balance checking support for more states - Barcode scanner fixe…”

Freshness
Release notes say something
Fix

Generic notes: “Bug fixes and performance improvements”

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

39 MB.

Reach
Reasonable download size
Good

172 MB.