Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sleepio 3.0
Stellar Sleep: Insomnia CBTStellar Sleep: Insomnia CBT
Better sleep with psychology
Only Sleepio 3.0
Both fight for
Only Stellar Sleep
11/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Insomnia CBT”.
No filler words.
No wasted words
No filler words.
“The sleep improvement app”
Has a subtitle
“Better sleep with psychology”
25/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “sleep”.
First paragraph is 266 characters.
Opens with a tight hook
First paragraph is 206 characters.
1,114 characters.
Enough substance
1,968 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
14 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.72 average.
77 ratings.
Enough ratings to be trusted
2,731 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “Bug fixes and improvements. Support for wearable devices sync.”
Release notes say something
Generic notes: “Improvements and fixes”
1 language.
Localised listing
1 language.
66 MB.
Reasonable download size
133 MB.