Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PayLater: Split Your Payments
Deferit: Pay bills in 429/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Split Your Payments”.
Carries a keyword, not only a brand
Keyword part: “Pay bills in 4”.
No filler words.
No wasted words
No filler words.
“Relax, PayLater”
Has a subtitle
“Buy now pay later for bills”
15/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “paylater”.
Adds new keywords
Repeats title words: “pay”, “bills”.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 97 characters.
2,430 characters.
Enough substance
2,223 characters.
1 bullet lines, 12 paragraph breaks.
Easy to scan
10 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.82 average.
305 ratings.
Enough ratings to be trusted
34,972 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 2 days ago.
115 characters of release notes.
Release notes say something
Generic notes: “This release contains performance improvements to keep everything runn…”
2 languages.
Localised listing
1 language.
106 MB.
Reasonable download size
51 MB.