Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PayLater: Split Your Payments
Split Pay: Split Bills in TwoSplit Pay: Split Bills in Two
Rent, Mortgage & Car Payments
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Split Your Payments”.
Carries a keyword, not only a brand
Keyword part: “Split Bills in Two”.
No filler words.
No wasted words
No filler words.
“Relax, PayLater”
Has a subtitle
“Rent, Mortgage & Car Payments”
15/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “paylater”.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 218 characters.
2,430 characters.
Enough substance
1,953 characters.
1 bullet lines, 12 paragraph breaks.
Easy to scan
0 bullet lines, 25 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.87 average.
305 ratings.
Enough ratings to be trusted
18,092 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 4 days ago.
115 characters of release notes.
Release notes say something
Generic notes: “Resolved some bugs and made performance tweaks.”
2 languages.
Localised listing
1 language.
106 MB.
Reasonable download size
64 MB.