Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Red Wine & Blue
Civics for Life15/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Our community’s online home”
Has a subtitle
“Be Your Best Citizen”
27/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 149 characters.
Opens with a tight hook
First paragraph is 64 characters.
949 characters.
Enough substance
3,283 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
10 bullet lines, 0 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.10 average.
128 ratings.
Enough ratings to be trusted
21 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Performance improvements”
Release notes say something
Generic notes: “Bug fixes and performance enhancements.”
8 languages.
Localised listing
7 languages.
88 MB.
Reasonable download size
128 MB.