Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Simple Fake Call
Toolbox by Paperclip16/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Escape awkward moments anytime”
Has a subtitle
“Photo,GIF,Video,Audio,Archive”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 50 characters.
Opens with a tight hook
First paragraph is 29 characters.
355 characters.
Enough substance
3,986 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
26 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.36 average.
Rating of 4.5 or higher
4.74 average.
45 ratings.
Enough ratings to be trusted
1,060 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 583 days ago.
435 characters of release notes.
Release notes say something
Generic notes: “- Fix some issues that may crash.”
3 languages.
Localised listing
2 languages.
8 MB.
Reasonable download size
80 MB.