Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Beats for Insomnia & Focus”
Has a subtitle
“Sleep Sounds & Noise Machine”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “noise”.
First paragraph is 50 characters.
Opens with a tight hook
First paragraph is 33 characters.
1,692 characters.
Enough substance
3,154 characters.
0 bullet lines, 12 paragraph breaks.
Easy to scan
26 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.85 average.
927 ratings.
Enough ratings to be trusted
9,743 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 27 days ago.
Generic notes: “Polished the overall app experience”
Release notes say something
582 characters of release notes.
9 languages.
Localised listing
33 languages.
161 MB.
Reasonable download size
259 MB.