Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
5/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure, fast VPN for privacy”
Has a subtitle
“Fast & Secure VPN”
28/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 69 characters.
Opens with a tight hook
First paragraph is 48 characters.
1,559 characters.
Enough substance
1,543 characters.
11 bullet lines, 17 paragraph breaks.
Easy to scan
16 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.42 average.
Rating of 4.5 or higher
4.69 average.
52 ratings.
Enough ratings to be trusted
344 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 42 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “bug fixes”
Release notes say something
Generic notes: “Hot fixes”
1 language.
Localised listing
33 languages.
137 MB.
Reasonable download size
111 MB.