Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
.SAFE
Web Guard: Protection, PrivacyWeb Guard: Protection, Privacy
Block popups and ads, security
5/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Protection, Privacy”.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Block popups and ads, security”
9/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 107 characters.
Opens with a tight hook
First paragraph is 681 characters.
873 characters.
Enough substance
1,616 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
2 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.49 average.
2,007 ratings.
Enough ratings to be trusted
586 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 149 days ago.
Updated recently
Last update 436 days ago.
Generic notes: “UI Fix Bug Fix Fix App Crash”
Release notes say something
Generic notes: “Application improved for users with 18 iOS”
1 language.
Localised listing
6 languages.
41 MB.
Reasonable download size
34 MB.