Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PureGym US
CityMD Urgent Care10/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Urgent Care, In-person&Virtual”
16/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “urgent”, “care”.
First paragraph is 40 characters.
Opens with a tight hook
First paragraph is 69 characters.
866 characters.
Enough substance
880 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
5 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.49 average.
17,475 ratings.
Enough ratings to be trusted
3,049 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 12 days ago.
213 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and Live chat functionality”
9 languages.
Localised listing
3 languages.
110 MB.
Reasonable download size
90 MB.