Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vice Locker: Iron Will
Inkwell: Private Micro JournalInkwell: Private Micro Journal
Offline journal & mood tracker
22/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Iron Will”.
Carries a keyword, not only a brand
Keyword part: “Private Micro Journal”.
No filler words.
No wasted words
No filler words.
“Break Habits, Build Strength.”
Has a subtitle
“Offline journal & mood tracker”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “journal”.
First paragraph is 36 characters.
Opens with a tight hook
First paragraph is 171 characters.
472 characters.
Enough substance
2,176 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
10 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
5.00 average.
11 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 320 days ago.
Updated recently
Last update 231 days ago.
Generic notes: “Bug fixes: fixed few crashes.”
Release notes say something
251 characters of release notes.
1 language.
Localised listing
1 language.
13 MB.
Reasonable download size
18 MB.