Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Routinely: Clear Skin Coach
Your Pocket Dermatologist
27/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Clear Skin Coach”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your Pocket Dermatologist”
Has a subtitle
“Skin Care, Habit Tracker, Acne”
25/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 62 characters.
Opens with a tight hook
First paragraph is 75 characters.
955 characters.
Enough substance
1,240 characters.
9 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.63 average.
219 ratings.
Enough ratings to be trusted
115 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 240 days ago.
Updated recently
Last update 701 days ago.
117 characters of release notes.
Release notes say something
Generic notes: “Bug fixes & improvements”
1 language.
Localised listing
1 language.
129 MB.
Reasonable download size
37 MB.