Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aura: Wellbeing Copilot
InnerFlo: Sleep & Calm23/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Wellbeing Copilot”.
Carries a keyword, not only a brand
Keyword part: “Sleep & Calm”.
No filler words.
No wasted words
No filler words.
“Daily Movement Plans”
Has a subtitle
“Better Sleep & Stress Relief”
20/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “sleep”.
First paragraph is 183 characters.
Opens with a tight hook
First paragraph is 293 characters.
1,044 characters.
Enough substance
2,144 characters.
3 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.61 average.
Rating of 4.5 or higher
4.29 average.
2,131 ratings.
Enough ratings to be trusted
495 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 45 days ago.
Generic notes: “Bug fixes and improvements.”
Release notes say something
Generic notes: “Your peaceful moments just got even better! We’ve made improvements to…”
1 language.
Localised listing
1 language.
51 MB.
Reasonable download size
63 MB.