Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Halo: Clear Skin in 55 Days
Thea - #1 Skincare App27/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Clear Skin in 55 Days”.
Carries a keyword, not only a brand
Keyword part: “#1 Skincare App”.
No filler words.
No wasted words
Contains filler: “app”.
“#1 Skincare App”
Has a subtitle
“Expert advice. Skin you love”
15/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 55 characters.
Opens with a tight hook
First paragraph is 122 characters.
1,260 characters.
Enough substance
3,190 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
13 bullet lines, 29 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.82 average.
2,740 ratings.
Enough ratings to be trusted
16,383 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 264 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Thank you for using Halo! We've squashed some bugs and added minor per…”
Release notes say something
Generic notes: “Updates & bugfixes”
1 language.
Localised listing
1 language.
39 MB.
Reasonable download size
241 MB.