Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Halo: Clear Skin in 55 Days
Routinely: Clear Skin Coach27/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Clear Skin in 55 Days”.
Carries a keyword, not only a brand
Keyword part: “Clear Skin Coach”.
No filler words.
No wasted words
No filler words.
“#1 Skincare App”
Has a subtitle
“Your Pocket Dermatologist”
15/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 55 characters.
Opens with a tight hook
First paragraph is 62 characters.
1,260 characters.
Enough substance
955 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
9 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.68 average.
2,740 ratings.
Enough ratings to be trusted
219 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 264 days ago.
Updated recently
Last update 240 days ago.
Generic notes: “Thank you for using Halo! We've squashed some bugs and added minor per…”
Release notes say something
117 characters of release notes.
1 language.
Localised listing
1 language.
39 MB.
Reasonable download size
129 MB.