Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
AVIRIS VPN & Security
VPN - Secure & Private21/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Secure & Private”.
No filler words.
No wasted words
No filler words.
“Ultra-Fast VPN & Privacy”
Has a subtitle
“Swisscows VPN – Safe Internet”
24/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “vpn”.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 45 characters.
1,463 characters.
Enough substance
1,451 characters.
15 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
4 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
5.00 average.
1 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 132 days ago.
Updated recently
Last update 210 days ago.
Generic notes: “General bug fixes and performance improvements”
Release notes say something
255 characters of release notes.
1 language.
Localised listing
1 language.
46 MB.
Reasonable download size
39 MB.