Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Kelo: Expense Tracker & Budget
Bills, subscriptions, spending
21/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Brim”.
Carries a keyword, not only a brand
Keyword part: “Expense Tracker & Budget”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Bills, subscriptions, spending”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 59 characters.
2,843 characters.
Enough substance
2,007 characters.
13 bullet lines, 15 paragraph breaks.
Easy to scan
15 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.40 average.
Rating of 4.5 or higher
5.00 average.
5 ratings.
Enough ratings to be trusted
8 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 0 days ago.
416 characters of release notes.
Release notes say something
811 characters of release notes.
20 languages.
Localised listing
10 languages.
87 MB.
Reasonable download size
66 MB.