Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
InnerFlo: Sleep & Calm
Aura: Wellbeing Copilot22/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Sleep & Calm”.
Carries a keyword, not only a brand
Keyword part: “Wellbeing Copilot”.
No filler words.
No wasted words
No filler words.
“Better Sleep & Stress Relief”
Has a subtitle
“Daily Movement Plans”
28/30 characters used.
Uses the 30 characters
20/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 293 characters.
Opens with a tight hook
First paragraph is 183 characters.
2,144 characters.
Enough substance
1,044 characters.
0 bullet lines, 11 paragraph breaks.
Easy to scan
3 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.29 average.
Rating of 4.5 or higher
4.61 average.
495 ratings.
Enough ratings to be trusted
2,131 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Your peaceful moments just got even better! We’ve made improvements to…”
Release notes say something
Generic notes: “Bug fixes and improvements.”
1 language.
Localised listing
1 language.
63 MB.
Reasonable download size
51 MB.