Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The Social-App
Instagram14/30 characters used.
Uses the 30 characters
9/30 characters. A brand this well known can afford a short title.
Keyword part: “App”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
Contains filler: “app”.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
“Videos, creators & friends”
17/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “social”.
Adds new keywords
No words repeated from the title.
First paragraph is 64 characters.
Opens with a tight hook
First paragraph is 66 characters.
2,066 characters.
Enough substance
1,361 characters.
3 bullet lines, 8 paragraph breaks.
Easy to scan
8 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.69 average.
4 ratings.
Enough ratings to be trusted
29,549,360 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 256 days ago.
Updated recently
Last update 11 days ago.
161 characters of release notes.
Release notes say something
Generic notes: “Performance optimizations and stability improvements for a smoother, m…”
1 language.
Localised listing
39 languages.
30 MB.
Reasonable download size
583 MB.