Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Fast & Secure VPN”.
No filler words.
No wasted words
No filler words.
“VPN that works without drama”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “vpn”.
Adds new keywords
Could not read the store page.
First paragraph is 35 characters.
Opens with a tight hook
First paragraph is 69 characters.
1,911 characters.
Enough substance
3,387 characters.
0 bullet lines, 25 paragraph breaks.
Easy to scan
15 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
4.00 average.
117 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 178 days ago.
Updated recently
Last update 284 days ago.
Generic notes: “We improved stability and fixed several bugs to make the app even more…”
Release notes say something
Generic notes: “Faster and more stable.”
9 languages.
Localised listing
19 languages.
131 MB.
Reasonable download size
41 MB.