Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Kesef: Expense Tracker
Exa App22/30 characters used.
Uses the 30 characters
7/30 characters used.
Keyword part: “Expense Tracker”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Split bills with your group”
Has a subtitle
“Your digital assets as credit”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 56 characters.
Opens with a tight hook
First paragraph is 88 characters.
3,958 characters.
Enough substance
681 characters.
17 bullet lines, 20 paragraph breaks.
Easy to scan
5 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
5.00 average.
21 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Lots of tweaks to improve your Kesef experience!”
Release notes say something
904 characters of release notes.
4 languages.
Localised listing
3 languages.
80 MB.
Reasonable download size
70 MB.