Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dawn: AI for mental wellbeing
BetterMe: Mental Health29/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “AI for mental wellbeing”.
Carries a keyword, not only a brand
Keyword part: “Mental Health”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 143 characters.
Opens with a tight hook
First paragraph is 117 characters.
2,307 characters.
Enough substance
3,216 characters.
3 bullet lines, 7 paragraph breaks.
Easy to scan
6 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.33 average.
Rating of 4.5 or higher
4.71 average.
51 ratings.
Enough ratings to be trusted
16,461 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 177 days ago.
251 characters of release notes.
Release notes say something
Generic notes: “We’ve improved the app’s stability to make your wellness journey even …”
1 language.
Localised listing
15 languages.
434 MB.
Reasonable download size
114 MB.