Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lode: AI Expense Tracker
Control: Budget TrackerLode: AI Expense Tracker
Budget, Bills & Receipts
24/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “AI Expense Tracker”.
Carries a keyword, not only a brand
Keyword part: “Budget Tracker”.
No filler words.
No wasted words
No filler words.
“Budget, Bills & Receipts”
Has a subtitle
“Expense & Money Manager”
24/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 92 characters.
Opens with a tight hook
First paragraph is 148 characters.
1,737 characters.
Enough substance
1,673 characters.
20 bullet lines, 9 paragraph breaks.
Easy to scan
38 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.11 average.
8 ratings.
Enough ratings to be trusted
9 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “— Improved sync between devices”
Release notes say something
529 characters of release notes.
11 languages.
Localised listing
20 languages.
54 MB.
Reasonable download size
49 MB.