Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Penni: Expense Tracker
Budjetly: Budget PlannerBudjetly: Budget Planner
Spending Tracker Bills Manager
22/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Expense Tracker”.
Carries a keyword, not only a brand
Keyword part: “Budget Planner”.
No filler words.
No wasted words
No filler words.
“Calm money tracking”
Has a subtitle
“Spending Tracker Bills Manager”
19/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 43 characters.
Opens with a tight hook
First paragraph is 58 characters.
2,685 characters.
Enough substance
1,990 characters.
20 bullet lines, 15 paragraph breaks.
Easy to scan
20 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
3.67 average.
1 ratings.
Enough ratings to be trusted
3 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 37 days ago.
Updated recently
Last update 40 days ago.
Generic notes: “bug fixes”
Release notes say something
387 characters of release notes.
1 language.
Localised listing
15 languages.
59 MB.
Reasonable download size
107 MB.