Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Kelo: Expense Tracker & Budget
Bills, subscriptions, spending
25/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Net Worth Tracker”.
Carries a keyword, not only a brand
Keyword part: “Expense Tracker & Budget”.
No filler words.
No wasted words
No filler words.
“Net worth & monthly budget”
Has a subtitle
“Bills, subscriptions, spending”
26/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “net”, “worth”.
Adds new keywords
No words repeated from the title.
First paragraph is 166 characters.
Opens with a tight hook
First paragraph is 59 characters.
1,496 characters.
Enough substance
2,007 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
15 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
5.00 average.
2 ratings.
Enough ratings to be trusted
8 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 1 days ago.
214 characters of release notes.
Release notes say something
811 characters of release notes.
1 language.
Localised listing
10 languages.
73 MB.
Reasonable download size
66 MB.