Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Azul
Maxmilhas: seu app de viagens4/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “seu app de viagens”.
No filler words.
No wasted words
Contains filler: “app”.
“Travel”
Has a subtitle
“Travel”
6/30 characters used.
Uses the 30 characters
6/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 36 characters.
Opens with a tight hook
First paragraph is 78 characters.
1,060 characters.
Enough substance
3,528 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.85 average.
15,223 ratings.
Enough ratings to be trusted
131 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 8 days ago.
148 characters of release notes.
Release notes say something
2220 characters of release notes.
1 language.
Localised listing
1 language.
150 MB.
Reasonable download size
72 MB.