Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Azul
LATAM: Flights, Hotels, CarsLATAM: Flights, Hotels, Cars
Book flights, hotels and more
4/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Flights, Hotels, Cars”.
No filler words.
No wasted words
No filler words.
“Travel”
Has a subtitle
“Book flights, hotels and more”
6/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “flights”, “hotels”.
First paragraph is 36 characters.
Opens with a tight hook
First paragraph is 106 characters.
1,060 characters.
Enough substance
1,936 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.75 average.
15,204 ratings.
Enough ratings to be trusted
43,727 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 1 days ago.
148 characters of release notes.
Release notes say something
254 characters of release notes.
1 language.
Localised listing
3 languages.
150 MB.
Reasonable download size
224 MB.