Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Benefitplace
Voya Health Account Solutions12/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 74 characters.
Opens with a tight hook
First paragraph is 312 characters.
1,229 characters.
Enough substance
1,410 characters.
12 bullet lines, 5 paragraph breaks.
Easy to scan
17 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
1.15 average.
30,224 ratings.
Enough ratings to be trusted
269 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “Various fixes and improvements”
Release notes say something
Generic notes: “Support for iOS 27 login”
3 languages.
Localised listing
1 language.
71 MB.
Reasonable download size
32 MB.