Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CAVA | Order Online
Shake Shack19/30 characters used.
Uses the 30 characters
11/30 characters. A brand this well known can afford a short title.
Keyword part: “Order Online”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Order Ahead, Delivery, Rewards”
Has a subtitle
“Order ahead and cut the line”
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “order”.
Adds new keywords
No words repeated from the title.
First paragraph is 192 characters.
Opens with a tight hook
First paragraph is 75 characters.
1,262 characters.
Enough substance
1,086 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.80 average.
276,064 ratings.
Enough ratings to be trusted
604,427 ratings.
Last 40 written reviews average 3.8★.
Recent reviews are positive
Last 40 written reviews average 3.3★.
Last update 3 days ago.
Updated recently
Last update 4 days ago.
160 characters of release notes.
Release notes say something
Generic notes: “Thank you for downloading the Shake Shack App! This release includes: …”
1 language.
Localised listing
1 language.
56 MB.
Reasonable download size
136 MB.