Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
美团外卖-外卖订餐,送啥都快
麦当劳McDonald's - 到店取餐 麦咖啡 麦乐送14/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “外卖订餐,送啥都快”.
Carries a keyword, not only a brand
Keyword part: “到店取餐 麦咖啡 麦乐送”.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“喜欢您来！美味、优价、随时随地，就在麦当劳！”
12/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 17 characters.
Opens with a tight hook
First paragraph is 77 characters.
444 characters.
Enough substance
190 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.83 average.
22,318 ratings.
Enough ratings to be trusted
7,602 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “优化一些细节体验，期待你的更新～”
Release notes say something
61 characters of release notes.
4 languages.
Localised listing
2 languages.
194 MB.
Reasonable download size
112 MB.