Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MyHumana
Facebook8/30 characters used.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Connection starts here”
16/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 192 characters.
Opens with a tight hook
First paragraph is 232 characters.
582 characters.
Enough substance
1,611 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
13 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.53 average.
38,715 ratings.
Enough ratings to be trusted
28,589,522 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 36 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “What's new: - Updates to several features - Performance and security …”
Release notes say something
89 characters of release notes.
1 language.
Localised listing
32 languages.
82 MB.
Reasonable download size
483 MB.