Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Steller: Travel Planner App
Plan & Book, Itinerary Guide
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Travel Planner App”.
Carries a keyword, not only a brand
Keyword part: “Road Trip & Travel App”.
Contains filler: “app”.
No wasted words
Contains filler: “app”.
“Plan & Book, Itinerary Guide”
Has a subtitle
“Culture & History Guide”
28/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 24 characters.
2,880 characters.
Enough substance
2,113 characters.
0 bullet lines, 27 paragraph breaks.
Easy to scan
2 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.82 average.
980 ratings.
Enough ratings to be trusted
4,257 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 7 days ago.
194 characters of release notes.
Release notes say something
Generic notes: “This update includes bug fixes and performance improvements to make yo…”
8 languages.
Localised listing
1 language.
163 MB.
Reasonable download size
65 MB.