Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Steller: Travel Planner App
VoiceMap: Audio Tours & GuidesVoiceMap: Audio Tours & Guides
600 cities: London, NYC, Paris
27/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Travel Planner App”.
Carries a keyword, not only a brand
Keyword part: “Audio Tours & Guides”.
Contains filler: “app”.
No wasted words
No filler words.
“Plan & Book, Itinerary Guide”
Has a subtitle
“600 cities: London, NYC, Paris”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 312 characters.
2,880 characters.
Enough substance
3,570 characters.
0 bullet lines, 27 paragraph breaks.
Easy to scan
7 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.83 average.
980 ratings.
Enough ratings to be trusted
3,421 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 4 days ago.
194 characters of release notes.
Release notes say something
Generic notes: “Updates, bug fixes and overall optimisation”
8 languages.
Localised listing
17 languages.
163 MB.
Reasonable download size
381 MB.