Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Enphase Enlighten
FranklinWHBoth fight for
No overlap. These two are not chasing the same searches.
Only FranklinWH
17/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“FranklinWH”
9/30 characters used.
Uses the 30 characters
10/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “franklinwh”.
First paragraph is 202 characters.
Opens with a tight hook
First paragraph is 331 characters.
420 characters.
Enough substance
979 characters.
4 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
3.47 average.
92,881 ratings.
Enough ratings to be trusted
92 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 52 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes and Improvements”
Release notes say something
Generic notes: “This release contains minor fixes and improvements.”
8 languages.
Localised listing
1 language.
98 MB.
Reasonable download size
166 MB.