Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Avast Secureline VPN Proxy
ESET VPNAvast Secureline VPN Proxy
Secure Wifi, Private Browsing
26/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure Wifi, Private Browsing”
Has a subtitle
“Secure & Private VPN App”
29/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 158 characters.
Opens with a tight hook
First paragraph is 42 characters.
2,926 characters.
Enough substance
2,250 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
10 bullet lines, 14 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.32 average.
23,749 ratings.
Enough ratings to be trusted
549 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 114 days ago.
Generic notes: “Fixed bugs and crashes.”
Release notes say something
Generic notes: “- Fixed: Authentication error after connecting to a server”
29 languages.
Localised listing
38 languages.
486 MB.
Reasonable download size
55 MB.