Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Avast Secureline VPN Proxy
CardCosmicAvast Secureline VPN Proxy
Secure Wifi, Private Browsing
26/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure Wifi, Private Browsing”
Has a subtitle
“Sell Your Gift Cards”
29/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 158 characters.
Opens with a tight hook
First paragraph is 73 characters.
2,926 characters.
Enough substance
898 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
5 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.31 average.
23,749 ratings.
Enough ratings to be trusted
3,458 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 45 days ago.
Generic notes: “Fixed bugs and crashes.”
Release notes say something
85 characters of release notes.
29 languages.
Localised listing
1 language.
486 MB.
Reasonable download size
105 MB.