Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fivestars
Thorntons Refreshing RewardsThorntons Refreshing Rewards
Earn rewards at Thorntons.
9/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Earn rewards at Thorntons.”
8/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “rewards”, “thorntons”.
First paragraph is 192 characters.
Opens with a tight hook
First paragraph is 166 characters.
841 characters.
Enough substance
802 characters.
5 bullet lines, 4 paragraph breaks.
Easy to scan
6 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.01 average.
Rating of 4.5 or higher
2.65 average.
2,461 ratings.
Enough ratings to be trusted
364 ratings.
No recent written reviews available.
Recent reviews are positive
Last 40 written reviews average 1.4★.
Last update 288 days ago.
Updated recently
Last update 194 days ago.
Generic notes: “Minor fixes and stability improvements”
Release notes say something
Generic notes: “- General Enhancements and Bug Fixes”
21 languages.
Localised listing
1 language.
90 MB.
Reasonable download size
32 MB.