Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Play Offline Soccer Games”
Has a subtitle
“Play a star in soccer games!”
25/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “soccer”.
First paragraph is 70 characters.
Opens with a tight hook
First paragraph is 126 characters.
2,189 characters.
Enough substance
2,990 characters.
8 bullet lines, 9 paragraph breaks.
Easy to scan
14 bullet lines, 17 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.71 average.
367,732 ratings.
Enough ratings to be trusted
347,720 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 12 days ago.
270 characters of release notes.
Release notes say something
Generic notes: “Add new daily challenge event Add new season Bug fixes”
14 languages.
Localised listing
18 languages.
218 MB.
Reasonable download size
376 MB.