Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
HE.NET Network Tools
Device System Services - Tools20/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Tools”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 183 characters.
Opens with a tight hook
First paragraph is 67 characters.
1,550 characters.
Enough substance
3,619 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
41 bullet lines, 30 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
3.97 average.
Rating of 4.5 or higher
4.49 average.
72 ratings.
Enough ratings to be trusted
395 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1033 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “This app has been updated by Apple to prepare for watchOS 27 compatibi…”
Release notes say something
273 characters of release notes.
1 language.
Localised listing
15 languages.
9 MB.
Reasonable download size
9 MB.