Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Only CheapTickets Hotel
29/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Cheap Flights”.
No filler words.
No wasted words
No filler words.
“Vacation Deals and Activities”
Has a subtitle
“Flights, Hotels & Car Rentals”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “flights”.
First paragraph is 62 characters.
Opens with a tight hook
First paragraph is 436 characters.
2,067 characters.
Enough substance
2,907 characters.
12 bullet lines, 6 paragraph breaks.
Easy to scan
14 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.86 average.
110,001 ratings.
Enough ratings to be trusted
36,091 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “We're constantly updating our app to make your travel easier. We have …”
Release notes say something
155 characters of release notes.
1 language.
Localised listing
3 languages.
456 MB.
Reasonable download size
93 MB.